I remember my 1966 Mustang. I sold it for $600 in 1976 before going to grad school and I’m still kicking myself over that! Everyone loved Ford in those days. But it’s not easy to believe in Ford these days. The auto giant has lost over $15 billion, closed factories, shed tens of thousands of jobs, sold-off Jaguar, Land Rover and given-up the No. 2 position in sales to Toyota!
Their new Chief Marketing Officer, James Farley, formerly with Toyota, was rehearsing for his speech to dealers, stockholders and company leaders. As the lights dimmed, Mr. Farley didn’t calmly announce his future plans or quote statistics. Instead, he spoke from the heart, revealing a depth of passion for Ford that turned the room dead silent. He became swept up in the emotional power of the moment. “I believe, in many ways, the future of Ford is the future of our country,” he said. “The work here is simply more important than the work I was doing at Toyota.” When he finished, the dealers rose for a standing ovation that left Mr. Farley momentarily stunned. After the applause died down, he savored the reaction. They were waiting for someone to believe in.
Computers, automation and mobile connectedness has had a strange impact on people today. It has caused a desensitization of emotional response. We want to quantify and analyze everything. It is draining the passion and heart from all that we do. I would like to encourage business leaders today to let their true emotions show. Cry real tears, quake with true laughter and shake with anger if you must. Don’t downplay the power of REAL EMOTION. Your team is depending on your genuine emotional display to motivate them. It is the fuel for their continued belief and a precursor to talking action!

Have a great week!
–Mark Deo

It’s more important than ever to get maximum return from your employees. Change-management expert Morris Shechtman tells you how…and it has little to do with increasing salaries.

They say that time is money. And while that old adage still rings true, in today’s business environment it might be more accurate to say that people are money, or rather, that the time and resources put into recruiting and training your employees takes money. And don’t forget that there is a direct correlation between employee productivity and your organization’s bottom line. So how do you get the best return possible on the investment you make in your workforce?According to Morris Shechtman, change management expert and author of the book, Fifth Wave Leadership: The Internal Frontier, you need to focus on internal issues and develop the workforce you have. Just because the current state of the economy means that more people are looking for work doesn’t mean that they are the right people for your company. Instead of viewing employees as expendable, Shechtman insists that you should be deliberately creating an environment where they can thrive.”Employee retention is still a very big issue,” says Shechtman. “It always will be, regardless of the state of the economy. After all, the key to long-term growth and productivity is a workforce that’s familiar with your company and in sync with your business goals. Your workplace should excite and motivate your employees, so they’ll want to stay around. And that means creating an environment that challenges people and helps them grow not just as employees, but as people,” he adds.”Most employees if given the choice between a nominal raise and a great work environment, will choose the latter. After all, so much of our lives are spent at our jobs. And making the job site an emotionally challenging and motivating environment is key to retention and productivity.”This theme – fostering what Shechtman refers to as “self-information” – is thoroughly explored in Fifth Wave Leadership. It essentially means that people want their jobs to teach them about themselves, to provide valuable information that not only makes them more marketable in today’s marketplace, but that also helps them become better spouses, better friends, better people.So how do you foster a growth-oriented workplace? Shechtman offers the following insights and tips:Forget monetary incentives: focus on relationships. Fat salaries and bonuses, more vacation time, and other such perks will not increase employee loyalty. All they do is create a bigger sense of entitlement. They tend to tie people to your company in the same manner that one trains a dog to stay in the yard – until that is, the company across the street offers a bigger, juicier bone. But creating a culture in which better relationships are valued gives employees a more profound and rewarding reason to come to work every day. Only through relationships can people change and grow…and personal growth is a requirement for survival in our increasingly complex world.Help your employees find their familiars.What is a familiar? Simply put, it’s a feeling state we return to again and again. It is an emotional pattern that holds tremendous power over our choices, our relationships and our careers. Rooted in our families and our upbringing, the familiar is a feeling that we unconsciously reproduce, sometimes to our benefit, but often to our detriment.For instance, the eldest child of a large family might have grown up having to subrogate her needs for the needs of the younger children. Perhaps she was told she was selfish for asking for things for herself. It is no mystery that as an adult she is frustrated at work and has trouble communicating her needs to her boss. Her familiar (the feeling that she doesn’t really deserve to ask for anything) is reproduced in her work environment, where she is unable to assert herself.You can help your employees tremendously by learning about familiars and encouraging your employees to identify (and subsequently diminish) their own.Question employees relentlessly.A big part of creating a growth-oriented workplace is to constantly question your employees. “Did you notice what you did there?” “Why do you think you said that?” “I noticed that when your position was challenged in the meeting, you didn’t defend it; why do you think you backed down?” Creating a “question culture” will help employees ferret out their familiars. It will raise performance expectations throughout the company. It will train employees to think carefully about how they do their jobs and ensure that they have sound reasons for every decision they make.Encourage conflict and confrontation.Yes, you read that right. The purpose of the workplace is not to make everyone happy; it is to grow people to their maximum potential. As Shechtman writes: “The enormous popularity of consensus decision-making/negotiation, participatory management, and self-directed work teams is a sign of the times that is validating our unhealthy quest for comfort above all.”Conflict and confrontation are rarely pleasant, but they are the very definition of teamwork. They are also necessary to growth relationships.Provide honest, caring feedback.You should constantly tell your employees how they are coming across, or how they are doing. It goes without saying that sometimes this feedback will be negative in nature. Honest feedback can be painful for both parties, but it is the backbone of a growth organization. A relationship without honest feedback is what Shechtman calls a “mutual toleration society.” He maintains that unconditional acceptance “in both personal and professional relationships” is a form of abandonment, robbing the other party of the most important catalysts for growth and change. (Hence the reason the feedback is labeled “caring.”)Practice the art of self-disclosure.Of course, feedback cuts both ways. You want your employees to provide it to you as well. One way to do so is through self-disclosure. If you want to turn a stagnant employee relationship into a growth-oriented one – or start a new relationship out on the right foot – share your feelings first. This is a big risk because you don’t know how the other person will respond; you must be prepared to deal with any type of reaction you receive. But it’s a risk worth taking because you can learn a lot from your employees. Self-disclose often and you teach by example the kind of relationships you expect to flourish in your company.Form an accountability group.Many people fear receiving or giving feedback; they don’t want to show others a weakness or make someone else uncomfortable. Put them in the right setting, however, and they may be willing to provide others with clear and compelling feedback. Accountability groups are one way to foster such feedback. In these groups, people give and receive feedback, create action plans based on that feedback, and hold group members accountable for implementing their plans.”I have found accountability groups to be amazingly effective in helping clients overcome their debilitating work and personal problems,” says Shechtman, who writes at length about these groups in his book. “Done correctly, they really can lead individuals and organizations to transform themselves from the inside out.”It’s worth adding that the actions detailed above are almost certain to increase your company’s productivity. After all, people who are personally and professionally fulfilled are better employees. This alone is enough reason to foster a growth-oriented workplace, especially given our current economy. But the big reason has more to do with tomorrow than today.”Creating a work environment rich with opportunities for self-discovery is an investment in the future of your company,” Shechtman concludes. “It’s seldom an easy journey, but it’s one you must undertake if you want to attract and retain talented employees. Begin it now, and when the economy rebounds, your employees won’t leave you for greener pastures. Why would they? Your company will be meeting needs far more important and compelling than a biweekly paycheck.”This article was written by Morrie Shechtman of Fifth Wave Leadership, who will be presenting on March 15th, 2007 at the C-Suite Briefing in Long Beach, CA. Click here to find out more.

From time to time I ask other members of our network to submit an article that is valuable to entrepreneurs seeking to improve their performance. This week David Shechtman, one of our SBA Network consultants, talks about how to ensure that our staff are in alignment with our company’s strategic goals. Also listen to Matt, Cory and I as we interview David Shectman this Friday at 4pm LIVE. Go to: www.markdeo.com to listen live.

Well, they’re probably doing what you hired them to do or what they were trained to do. But why aren’t things working?Because the world around them is changing and your business is probably following suit.So, what does this mean? It means that your people – a critical resource that 43% of CEOs say finding and retaining is their greatest challenge1 – aren’t engaged in processes and activities that support your company’s strategy.The reality is that your company may be evolving into a completely new type of organization with a totally new set of strategic objectives. But do your people even know about it; let alone what to do about it?Product Leadership, Operational Effectiveness, and Customer Intimacy have been identified as three main strategic objectives in today’s marketplace2. Each of these objectives, consequently, requires a set of developed employee competencies. For example, in a Product Leadership company, employees need to share information, group problem-solve, and think creatively while in a Customer Intimacy company employees need to build deep relationships, focus on quality, and act independently.What’s happening nowadays is that companies are moving from one strategic intent to another without developing the employee competencies to match. And worst of all, when some managers or employees try to change, their efforts are ignored or punished because the system doesn’t reward it. Think about it, some companies used to be clear product leaders. They had a technology or process that set them apart from the competition. Then came globalization, and away went their competitive advantage. So, how do they now compete? By deliver a unique customer experience through customer intimacy. But do their people have the competencies developed to do this. Good question.As you now try to sort out this potentially complex situation, ask yourself a few questions:1. Do we as a company see fast and effective change as an important competitive advantage?2. Do we let employees (or even managers) know what they need to do to make the business strategy successful?3. Do we support individuals in developing new knowledge and skills?If you answered yes to all three questions, you’re poised for success. If you answered yes to two questions, you’re in pretty good shape. You may want to sharpen some skills. If you answered yes to none of the questions – or you don’t know – you definitely need to seek help. Adapting to change is not simply a luxury anymore, it’s a survival technique.1 Survey conducted by the American Society for Training & Development2 The Disciplines of Market Leaders, Michael Treacy & Fred WiersemaWe’ll be discussing this on our weekly radio show at 4PM Pacific Time this Friday. To tune in, simply go to our website at www.markdeo.com. We will also be taking calls from our listeners to help with any problems you may be experiencing in your business. Call in to speak with us at: 1-323-443-6878; then enter code: 226287 to get on the air!Have a great week!

More than 64% of the working population is bored with their jobs!

That’s not my statistic. Blame the American Institute of Management. But why? We have it pretty good in this country, despite all the bad press. Yet workers in just about every field drag themselves through their day looking forward only to the weekend. How could this be when we spend greater than two thirds of our waking hours at work? Could it be the fault of our leaders?Remember Rudy Giuliani? After 9/11 he became a hero. He was Time Magazine’s Man of the Year, knighted by the Queen and one of the most respected politicians of our time. But what most don’t realize was that on September 10th he was anathema. New Yorker’s wanted to run him out of town! At the time his approval rate was the lowest of any mayor ever to take residence at Gracie Mansion. His eye was off the New York ball since he was immersed in his run for the Senate, he was in the midst of an acrimonious divorce and his relationship with city officials was strained.Then came September 11. On one of the most horrific days in history Rudy managed to win back the support of the city with just 8 words. What did he say? How could just one sentence transform the attitudes of twelve million people?Not long after the second tower fell, Giuliani was asked what the final body count was. His response was astounding. Any politician might have said, “We do not have that information at this time,” or “Our sources are still tabulating the results,” or any number of other dispassionate replies. But what Giuliani said aligned him to the people, won back their trust and demonstrated his understanding and commitment. This is what he said: “I do not know what the final number will be, but I know it will be more than we can bear.”By uttering those words Giuliani demonstrated that he understood what every New Yorker was going through. At that moment the sentiment toward the mayor turned. At some level, maybe instinctual or visceral, Giuliani knew that his job was to connect with the emotions of the people and rally them toward a better future.As Marcus Buckingham, author of Break All the Rules says, “Great managers discover what is unique about individuals and capitalize on it, great leaders discover what is universal and capitalize on that.”No matter how impressive a leader’s experience and accomplishments if they lack empathy they will be unable to instigate change. A great leader must speak constantly of the future in a sincere and passionate way. They must paint vivid pictures of the future coming to pass. This is what will motivate the workforce. This is what will transform the drudgery of their workday into an extraordinary journey toward the achievement of worthwhile goals.How can you connect with the “universal sentiment” of those within your organization? What can you do, say or demonstrate to make them see the FUTURE that you see? What is your plan for motivating your troops to visualize a better and brighter future? I hope that this inspires you to take action. Webster’s defines leader as “a person who goes in advance, showing the way.” I encourage you to show your people the way and rally them to a better future.Care to submit an article or just have a comment? Email me at mark@markdeo.com

It’s more important than ever to get maximum return from your employees. Change-management expert Morris Shechtman tells you how… and it has little to do with increasing compensation.

They say that time is money. And while that old adage still rings true, in today’s business environment it might be more accurate to say that people are money, or rather, that the time and resources put into recruiting and training your employees takes money. And don’t forget that there is a direct correlation between employee productivity and your organization’s bottom line. So how do you get the best return possible on the investment you make in your workforce?According to Morris Shechtman, change management expert and author of the book, Fifth Wave Leadership: The Internal Frontier, you need to focus on internal issues and develop the workforce you have. Just because the current state of the economy means that more people are looking for work doesn’t mean that they are the right people for your company. Instead of viewing employees as expendable, Shechtman insists that you should be deliberately creating an environment where they can thrive.”Employee retention is still a very big issue,” says Shechtman. “It always will be, regardless of the state of the economy. After all, the key to long-term growth and productivity is a workforce that’s familiar with your company and in sync with your business goals. Your workplace should excite and motivate your employees, so they’ll want to stay around. And that means creating an environment that challenges people and helps them grow not just as employees, but as people,” he adds.”Most employees if given the choice between a nominal raise and a great work environment, will choose the latter. After all, so much of our lives are spent at our jobs. And making the job site an emotionally challenging and motivating environment is key to retention and productivity.”This theme – fostering what Shechtman refers to as “self-information” – is thoroughly explored in Fifth Wave Leadership. It essentially means that people want their jobs to teach them about themselves, to provide valuable information that not only makes them more marketable in today’s marketplace, but that also helps them become better spouses, better friends, better people.So how do you foster a growth-oriented workplace? Click here to read Morrie’s tips for getting the most out of your employees.

We’re almost sold out!

Enjoy a fabulous lunch with Mark Deo and Morrie Schectman TOGETHER on March 15 at the Queen Mary in Long Beach. Morrie will be speaking about accountability and Mark will be showing you examples of how he has used viral marketing to create extradinary results for all kinds of businesses without spending a dime on advertising!To register for the C-Suite Briefing go to: www.revolutioninandout.com–Mark Deo

Today there’s a lot of discussion about vision, mission and goals. In fact I see many companies investing loads of time, money and effort in coming up with their “mission statement.” Usually this is a few inspiring sentences that are placed on plaques to hang on the wall or printed on the back of business cards or put on the company web site. Yet I’ve got to say with few exceptions this often amounts to a big waste of time!

The fact is few of these mission statements accomplish what they were intended to do. That is “motivate employees to perform at a higher level.” Ironically, however, after a month or so not even the CEO, let alone the employees can even remember one word of the mission statement. So does this mean establishing a mission for your company is a useless task? Not necessarily. Yet in order to understand how to make mission planning a valuable tool we must first understand WHAT a “mission” is. In short a mission is a course of action that a company decides to pursue. It is the road they will travel in order to ensure they arrive at their ultimate destination. It is their plan for achieving their vision. A mission is not something we say, it is something we do. Leaders of companies often make the mistake of developing their mission in the wrong way. They try to figure out what their mission is before they decide WHERE it is they want to go. Imagine trying to do this when going on a trip. Can you really plan HOW you’re going to get somewhere if you don’t know WHERE it is you want to end up? Remember the Cheshire cat in Lewis Carroll’s Alice in Wonderland? Alice came to a fork in the road and asked the cat for his help. “Would you tell me, please, which way I ought to go from here?” asked Alice. “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where,” said Alice. “Then it doesn’t matter which way you go,” said the Cat. Isn’t the same true for us? As leaders we see our employees going in different directions or we’re just not able to maintain that consistent level of performance that others are achieving. Could it be because we are just a little unsure of precisely WHERE it is we want to get? Developing a mission is quite impossible until we establish a vision. A destination. We must be able to see it, feel it, smell it and taste it. This can NOT be accomplished by the employees or a consulting firm. While the vision should be shared by many, it MUST be totally owned by and burning in the heart of the leader of the company. Unless the CEO or UBC as I call them (Ultimate Big Cheese) is totally driven by their vision it will be meaningless in the arms of their employees. On the positive side however, I have noticed one thing that all great leaders seem to have in common. That is the ability to dream big dreams and create a powerful vision of the future. They seem to have the ability to imagine an ideal future well in advance of creating it. Your vision is an imaginary creation of the ideal life you would like to live, in every respect. You create it as an expression of the values you hold most dear. Brian Tracy says, “From the very day that you develop a clear vision for whom you are and where you are going in life, you begin to become a superior person, and soon you begin to accomplish superior results.” Here’s some advice on how you can develop vision for your company that will help to drive a sense of mission, improve performance and 1. Let your mind float freely – One of the great secrets of success is to “dream big dreams.” It is to let your mind float freely into the future and imagine that you have no limitations on what you can be, have or do. Imagine for the moment that you have all of the resources that you would ever need to achieve the highest goals to which you could ever aspire. Imagine you have all the time, money, people, contacts and intelligence that you could ask for to become everything that you could ever become. Martin Luther King, Jr. said, “I have a dream,” and what followed was a vision that changed a nation. That famous speech is a dramatic example of the power that can be generated by a person who communicates a compelling vision of the future. 2. Create your ideal future – Make a dream list. Let yourself fantasize. What would you like to do? Where would you like to go? What would you like to accomplish? And most of all, what kind of a person would you like to become? Since you attract into your life people and situations that are in harmony with the person you really are, what kind of attributes and qualities would you like to develop in yourself so that you can life the very best life you can imagine, surrounded by the kind of people you would most enjoy? John F. Kennedy did not live to see the achievement of his vision for NASA, but he set it in motion when he said, “By the end of the decade, we will put a man on the moon.” That night, when the moon came out, we could all look out the window and imagine. And when it came time to appropriate the enormous funds necessary to accomplish this vision, Congress did not hesitate. Why? Because this vision spoke powerfully to values Americans held dear: America as a pioneer and America as world leader. 3. Create a “shared vision” – I like to recommend a practical exercise to develop your organizational vision. By following this plan you may be better assured that the vision statement that is developed is a shared vision. Plan an uninterrupted time to work on the vision with your most key team members. At this meeting, take an hour to explore your vision. Agree on a rough time frame, say five to ten years. Ask people to think about the following questions: How do you want your community to be different? What role do you want your organization to play in your community? What will success look like? Then ask each group to come up with a metaphor for your organization, and to draw a picture of success: “Our organization is like: a mariachi band – all playing the same music together, or like a train – pulling important cargo and laying the track as we go, or “The value of metaphors is that people get to stretch their minds and experiment with different ways of thinking about what success means to them.” Finally, have everyone share their pictures of success with each other. One person should facilitate the discussion and help the group discuss what they mean and what they hope for. Look for areas of agreement, as well as different ideas that emerge. The goal is to find language and imagery that your organization’s members can relate to as their vision for success. 4. Caution: Do not try to write a vision statement with a group. (Groups are great for many things, but writing is not one of them!). Ask one or two people to try drafting a vision statement based on the group’s discussion, bring it back to the group, and revise it until you have something that your members can agree on and that your leaders share with enthusiasm. Only when you have a clear vision of the future that everyone is excited about can you begin working on the mission or path that you will take. Following this will be the goals or steps along the way. A clear vision will allow you as a leader to propel your company forward. It will make daily decision making far easier for every member of the organization. It will allow the organization to move initiatives forward with greater speed and agility. It will motivate a higher level of performance and commitment among your team. So don’t be afraid to DREAM BIG because no big thing was ever accomplished without some small person dreaming it first!

The young mother was waiting anxiously for her 12 year-old son to come home from school.

As the boy burst into the front door and leaped up the stairs, taking them two at a time, he gave his mother only the most cursory glance.

“I’m getting my glove and going to the park to play ball.”

“Not until we talk,” his mom cautioned.

“Aww, about what mom?”

“How was school today?”

“Okay.”

“What did you learn?”

“Nothing.”

“What did you talk about?”

“Nothing.”

“Do you have any homework?”

“No…Can I go Mom?”

“Okay, just be back in time for supper”

After her boy left the mom felt poorly about her inability to engage her son in a meaningful dialog about school. While she was truly interested in his schoolwork and felt she was asking the right questions, she wasn’t getting the answers that she hoped for. Yet, if he didn’t have any homework, there didn’t seem to be a problem in letting him go out and play. Still there was a nagging feeling that something was unsaid or unfinished.

How many managers have had that same feeling when talking to an employee or team member about the status of a project? How many salespeople have felt that way after talking with a client? Often times in business we seek to have a meaningful conversation with a customer or employee and get “stonewalled.” Is this because they are unwilling to put the time into communicating with us? Is it because they are uncommitted? How can we deal with this? How can we build enough value in our communication that people WANT to listen and engage in conversation with us? In order to understand this we need to look at the way we think when listening to others speak.

Thinking is inspired by questions. Einstein himself said, “It is important that we never stop asking questions.” Consider this: the average child asks 125 questions per day. The average adult asks six! But after a short time children learn to stop asking questions. Mom and Dad just don’t want to answer them anymore and the same thing happens in school. Teachers talk AT kids more often than with them.

Yet questions are the primary way that we learn. The great thinker and philosopher, Socrates taught his students by asking questions. He made them think in order to come up with the right answers. We now call this method of communication the Socratic Method.

Good questions take time and if asked incorrectly they can be an irritant and shut down communication rather than open it. In the dialog above the mother was getting nowhere with her questions. Yet imagine if she could have changed her questions to prompt a more meaningful response. She could have asked:

“Do you mean:..?”

Followed by:

“Tell me more.”

For example when her son said school was okay she could have said: “Do you mean it was okay meaning you’re glad it’s over or okay you’re looking forward to going back tomorrow?” This would open the lines of communication and give mom the ability to draw out her son’s thoughts and feelings about school.

In business we can use the same principle to elicit a more detailed response. For example if employees tell us that the project is going okay then we can say: “Do you mean that it’s almost finished or that you are on schedule? Tell me more about that.”

This works well with customers also. If a customer or client says: “we are not ready to move forward yet,” you can say, “I understand. Do you mean that something is preventing you from doing so or that there will be a better time to do so? Thank you for sharing. That’s interesting, tell me more about that.” Again this opens the lines of communication and gets us the valuable information that we need in order to customize the right solution for the customer.

This technique forces the person to take a stand on one of two options and give us more information. So the next time you get stonewalled either by a customer or team member try this technique. I have found it can work wonders on getting even the most tight-lipped people to open-up.