Rule #3- Create an Exclusive Community of Superusers

The Fender Stratocaster is the most popular electric guitar ever made. From Jimi Hendrix to Eric Clapton to Buddy Holly, guitarists have used it to change the world of music. The “Strat” as it is known, is an icon for an exclusive community of musicians who have become superusers. I know, I’m one of them.

Fender has kept this tradition alive with their many Stratocaster user groups. The entrepreneurial lesson learned is that we can create our own community of superusers by building “specialty” into our products and services. We can make them so valuable to a SMALLER market that they are initially shunned by the masses. Our superusers will evangelize our products and services for us just by using them!

Apple has done it with the Mac and iPhone. Mel Gibson did it with the Passion of the Christ. Even new Harry Potter editions need to be delivered in armored cars because they are so magnetic to their target audience that the rest of the world now clamors for them as well. We can do the same. Check out the video below for more details, or click here to watch it in high defintion.

To pre-order the book at Amazon.com, click on the image below.

Rule 2: The Problem is More Important than the Solution

This is the second of 15 short video lessons I’m making available that cover the topics discussed in my upcoming book, The Rules of Attraction. I hope you find it valuable.

To pre-order the book at Amazon.com, click on the image below.

Rule 1: Become a Bigger Fish in a Smaller Pond

This is the first of 15 short video lessons I’m making available that cover the topics discussed in my upcoming book, The Rules of Attraction. I hope you find it valuable.

To pre-order the book at Amazon.com, click on the image below.

The Rules of Attraction

The force of “Attraction” is not only one of the most over-simplified principles in business today, but it is one of the most misunderstood concepts in the context of client development and the building of business relationships. Entrepreneurs and marketing managers across all industries are learning the hard way that platitudes they’ve read or heard about attraction-based marketing just don’t easily translate into their business. Coupled with the waning effectiveness of traditional marketing, entrepeneurs often want to use attraction based marketing techniques, but lack the knowledge and experience necessary to make this a reality.

For over twenty years I’ve taught entrepreneurs how to apply the rules of attraction to their businesses in a practical, step-by-step manner. Knowing how powerful these techniques are, I’ve always wanted to spread this message to as many small businesses as possible. That’s why I’m excited to announce that my book, The Rules of Attraction is set to be published this coming spring.

The Rules of Attraction takes the reader on a step-by-step journey which not only educates them on the principles of attraction, but inspires them to put them into action by showing precisely HOW to apply each rule to their own marketing initiatives.

I am pleased to be working with Morgan James Publishing, the company behind Jay Conrad Levinson’s Guerrilla Marketing series of books. Click on the small image to see a larger version of the cover artwork.

The Rules of Attraction will be available in bookstores and on all the major book retailing websites in May, but I will have a limited number of pre-release copies in March that I can distribute to members of my network. If you want to be notified as soon as the book is available, please send an e-mail to booklist@markdeo.com and I’ll personally notify you when it is hot off the presses.

I will soon be adding an entire section to this website dedicated to the book with video lessons, bonus content, and a way to get feedback from me on your Attraction Marketing efforts.

Thank you for all the kind notes I’ve receved encouraging me to get this book published.