The Fender Stratocaster is the most popular electric guitar ever made. From Jimi Hendrix to Eric Clapton to Buddy Holly, guitarists have used it to change the world of music. The “Strat” as it is known, is an icon for an exclusive community of musicians who have become superusers. I know, I’m one of them.

Fender has kept this tradition alive with their many Stratocaster user groups. The entrepreneurial lesson learned is that we can create our own community of superusers by building “specialty” into our products and services. We can make them so valuable to a SMALLER market that they are initially shunned by the masses. Our superusers will evangelize our products and services for us just by using them!

Apple has done it with the Mac and iPhone. Mel Gibson did it with the Passion of the Christ. Even new Harry Potter editions need to be delivered in armored cars because they are so magnetic to their target audience that the rest of the world now clamors for them as well. We can do the same. Check out the video below for more details, or click here to watch it in high defintion.

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