The research firm TARP performed a series of studies on customer satisfaction from the late 1970’s through the 1990’s. It was found that many customer complaints are unreported, and that customers are far more likely to talk to others about negative experiences than they are with positive ones. With the prevalence of social media sites such as Facebook and Twitter, it is easier than ever before for customers to relate their experiences to their contact base. As such, it is imperative that businesses do everything they can to find out what is being said about their products and company in general.
I’ve just posted my latest article on how you can use the Internet, including social media sites such as Twitter and Facebook to manage your reputation online. Click here to read how you can manage your online reputation.